Technological innovation is not enough. Research shows that social innovation is more important and innovation will only be succesful and sustainable if the human aspects of work are taken into account.

§	Change of emphasis from:

-	quality of work’ (seventies) to ‘social innovation’

-	protective to participative

-	defensive to proactive

-	‘work harder’ to ‘work smarter’

-	diversity as problem to diversity as chance

-	innovation (e.g. ‘neue Kombinationen’, Schumpeter)

§	Concept of productivity is linked with healthy and challenging jobs

§	Organizational measures to reduce mental work load and improve opportunities to develop and perform

§	Ergonomics to reduce work load and improve work performance